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Article Writing for the Nervous

Article Marketing is the hottest way of marketing your web sites, but writing does not come naturally to many people. We'll show you an easier way to start your writing career.

One of the best pieces of advice that I was given, many years ago, and which I still use in my consultancy is:

Roughly translated into an outline this is:

  • Pick a subject
  • Introduce it
  • Go into your detail
  • Conclude as to why this was important.

"Ten Reasons Why", "Top Ten Ideas", "Seven Solutions"

Step 2: Pick your topic

The Top Ten is always the easiest and as it is a popular one with ezine publishers maybe you should make this your first one.

Well you get the idea.

 Many article sites ask for a summary of the article as well.  The summary is used in two places:

  • On the article site as a part of the search process
  • On the search engine entry that links to where the article is on the article site

Step 4: Add the Content

You should now be in full writing mode and able to jot down the rest of the article, remembering the conclusion.  Read it through several times - but don't expect perfection. 

The best ezine articles are between 300 and 750 words long. I have written longer articles of 1,000 to 1,250 words, and had them featured on web sites, but long articles don't fare well in ezines.  So pick your market and try to get the right length for your choice of publication.

Step 5: The Resource Box