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A Magazine - How Do I Get It Established?
You have decided to start up a magazine,
but how do you get started, find subscribers and more importantly obtain
paying advertisers so that you stay profitable?
Getting started
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Decide what the subject of your
magazine will be – make it as popular as possible, but also choose a
niche. This way you pique interest and combat competition.
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Find out where your target market is
going to be. For example if you want a community magazine – try and
tailor it to a market such as parents of school children etc.
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Make sure you have enough information
for several editions.
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Set up your printing and delivery
activities.
Getting subscribers and generating leads
for your magazine
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Use your web site to obtain sign ups,
preferably using a sign-up box. Offer an incentive to sign up and
assurance of use of their email address for legitimate reasons.
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If you want to concentrate on off line
customers, then send out a sample magazine to all of your target area,
use a coupon with an incentive to sign on to receive your magazine.
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Submit details of your newsletter to
all on line directories you can find.
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Include details of your magazine on all
of your correspondence. Place an advert on your car, on tee shirts –
anything you can think of.
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Make good use of community areas to
advertise your magazine – such as cafes, sports centers, shopping
centers etc.
Obtaining advertisers in your magazine
You may have to run your magazine for a
short while, whilst you build up your subscribers.
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Swap ads with other magazines that have
a similar target area – either geographic or lifestyle. This will
ensure that you look more successful at the beginning. Few people will
want to pay to be the first advertiser.
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Make up a marketing pack consisting of
a sample magazine (with adverts), details of your target area, the
number of subscribers you reach etc.
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Offer key advertising ads, such as back
page, to your larger advertisers.
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Send out your marketing pack to
potential advertisers. Offer free advertising for one or more issues –
or 5 ads for cost of 3 etc. This is to allow your advertisers to test
out your magazines.
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Offer free adverts for a short while to
businesses that will also circulate your magazine for you.
Expanding
Everything is running smoothly so now you
want to expand.
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Look around for other markets or how to
get more people in the same market.
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Take on other writers so that you can
expand your output.
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Ask for feedback from your existing
subscribers.
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Examine how you can make things more
efficient and cost effective.
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Add to your content and your
advertisers.
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Add extra features to your magazine
such as a Question and Answer section or a “Product of the Month”
section.
Lastly – enjoy
yourself
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© Copyright 2006 - 2007 Biz
Guru Services Ltd
Lee Lister, writes
as The Biz Guru, for a number of web sites including her own sites
www.BizGuru.us and www.clikks.com for all our informational products.
If you are starting
a new business and want advice, information and assistance then our site
www.startmynewbusiness.com will help you.
With over 20 year’s
management and business consultancy experience with businesses large and
small as well as being a serial entrepreneur, she now helps others set up,
develop and market their businesses.
This article may be
freely distributed if this resource box stays attached.
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