 |
|
|
|
Market Research – What’s That Then? A definition first: A market is a group of customers (people or businesses) who may be interested in buying your product (goods or services.) People research for the following reasons:
Once you have decided on what questions you want answering – there are two main market research methods – the direct and the indirect methods. · Direct: You go directly to your potential customers and ask them a series of questions. This is expensive and you need a standard set of questions plus some work afterwards in order to review the results. Usually potential customers are contacted via questionnaires or surveys. This can be done face to face, by telephone or via your web site. This kind of research is better for qualitative research such as what reactions to a product are, would you buy if…. etc? · Indirect: This is research on a topic – or question via the internet or via researching a particular database – such as the National Statistics etc. This kind of research is best for quantitative research – such as how many? Where they are? Etc. ------------------------------------------------- © Copyright 2006 - 2007 Biz Guru Lee Lister, writes as The Biz Guru, for a number of web sites including her own www.BizGuru.us and www.clikks.com where she sells her informational products. With over 20 year’s management and business consultancy experience with businesses large and small as well as being a serial entrepreneur, she now helps others set up, develop and market their businesses. This article may be freely distributed if this resource box stays attached. ------------------------------------------------- |
|
Copyright © 2006 - 2007
Biz Guru, All rights reserved.
|
|