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Marketing No No's - Don't Make These Mistakes!
You've got your business set up and running and your
first enquiries start coming in. Now is not the time to sit back and
relax – you need to stay ahead of the competition and constantly research
your market, honing and tuning your marketing. Here are some things that
you should absolutely definitely not do.
- Exaggerate your claims. Sooner or later
your hype will catch up with you. It’s bad for business to underestimate
the intelligence of your potential customers and if you do sell them
something that does not work then they will tell others and a bad
reputation and demands for refunds will follow.
- Not testing. Make sure that our ads are
effective. Just think of the TV ads that are very memorable, but you
can’t remember the product that was being advertised. Monitor the
response from your ads and make changes as needed. If you are getting
loads of traffic but no sales – that’s a message to you – your sales
page is not working. If you have an ad or article that gets a lot of
click thrus then find out why? What was different?
- Expect immediate results. Responses to your
ads increase the more they are seen. Many people will see your ad but
not need your services at the time – but if you are consistent they will
know where to look when they want you – provided that you ad is still
there of course!
- Not making the best use of unpaid advertising.
Make yourself into an expert, provide press releases, write columns,
offer advice in forums AND always, always leave your name and web link.
- Forgetting you should always market. Always
carry your business cards with you. Put your web links and phone number
on everything that comes out of your office. Put your company name on
your car; leave some brochures in the car window etc. etc. Take every
opportunity to leave your mark!
If you remember these errors your enquiries and sales
should improve. Good luck.
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© Copyright 2006 - 2007 Biz Guru
Lee Lister, writes as The Biz Guru, for a number of
web sites including her own
www.BizGuru.us and
www.clikks.com where she sells her informational products. With over
20 year’s management and business consultancy experience with businesses
large and small as well as being a serial entrepreneur, she now helps
others set up, develop and market their businesses.
This article may be freely distributed if this
resource box stays attached.
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