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Selling
Strategies for the Scared
Selling – no matter how well your business is
doing – selling will always be at the core of your business success.
Mastering your sales skills ensures that those hard won potential
customers are quickly changed to actual customers. Here are some selling
skills to help you.
- Answer the question - "what
is in it for me?" People buy to satisfy a need, a worry, because
everyone else has it, or because they are curious about the product.
Make sure that these questions are answered in your marketing and
advertising as well as in any sales presentation.
- Prepare yourself. Get
together your presentation as well as any potentional questions you may
be asked. Make sure that you have examples, pictures, samples etc.
- Qualify your prospect - make
sure that they are the decision maker and can afford the potential
purchase. Also ensure that they are in your potential market - selling
ice to Eskimos is for the expert of the foolish!
- Develop a relationship with
your potential customers. People like to buy from friends and those
that they trust.
- Decide on your pricing
structure and build in some bonuses or discounts that you can offer
during the presentation. Most people expect them.
- Make the purchase process
easy. Make sure that you have any forms and contracts available. Don't
surround your prospect with red tape or make it difficult to contact
your company. Make the second and subsequent purchases even easier.
Put a reorder form in the sales pack and make a subscription easy.
- Ask for feedback, directly
or indirectly during your presentation and after the sale. AND learn
from it.
- Make the whole sales process
fun for both your customer and for you.
Good
luck with your sales.
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© Copyright 2006 - 2007 Biz
Guru Services Ltd
Lee Lister, writes
as The Biz Guru, for a number of web sites including her own
www.BizGuru.us and
www.clikks.com where she sells her informational products. With over
20 year’s management and business consultancy experience with businesses
large and small as well as being a serial entrepreneur, she now helps
others set up, develop and market their businesses.
This article may be
freely distributed if this resource box stays attached.
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