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Strategic Planning – Planning
for Success using your Strategic Roadmap.
So what is a business strategic
plan? Basically it is a combination of what you want your business to be
and a roadmap to get. Here’s how to get your company focused, stable and
profitable.
- Company Vision: Start
off by deciding your company’s vision. What do you want your business
to be to your clients, your competitors and your staff? Describe what
you business will look like, what it will sell and to whom.
- Core Values: What will
be your company’s core values? How do you want your company to operate
in its market? What do want your company to be recognized by? For
example The Body Shop built it’s empire on quality, low cost body
products, ethically produced from natural products, without testing on
animals and sold in basic containers.
- Company Objectives:
What do you want your company to achieve in the next 5 years?
- Company Plan: Define a
5 year and 1 year plan, with broad timescales, milestones, goals and
deliverables. Set yourself benchmarks that you can measure your success
by.
- Staff Involvement:
You senior staff should have clear input into your business strategy and
company plan. All of your employees should be aware of the plan and
business strategy. There should be a review and comment process in
place so that they may have buy-in to the business strategy.
- Progress: Start you
plan with a fan fare, involve everyone. Check frequently on your
progress, review this against your goals, benchmarks and objectives.
Make adjustments as required. Declare your wins to everyone with
congratulations. Plan for adjustments to meet your failures – announce
this with encouragement.
- Enjoy the Process: As
you become more experienced with strategic planning it will become
easier and more natural. Enjoy the process and reap the benefits in a
more focused and profitable business.
Strategic Planning + Reviews = Stable Business +
Focused Business + Profitable Business + Happier Staff
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© Copyright 2006 - 2007 Biz Guru Ltd
Lee Lister writes as The Biz Guru, for a number of
web sites including her
www.clikks.com where she sells her informational products. With over
20 year’s management and business consultancy experience with businesses
large and small as well as being a serial entrepreneur, she now helps
others set up, develop and market their businesses.
If you would like a professionally designed business
plan with success written all over it – which will include your strategic
plan - then contact us at
www.bizguru.us
This article may be freely distributed if this
resource box stays attached.
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