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Article Writing – The Most
Effective Viral Marketing There Is!
Article writing is one of the hottest ways of
marketing your web site and products BUT like all things in internet
marketing you have to do it right to get results. Viral Marketing, an
important constitute to you receiving volumes of good quality, buying
traffic to your web site. So how do you combine the two?
An effective article is one that is passed around the
internet and appears on many web sites and in ezines. A little caution
here - there are numerous “article sites” quickly set up to pander to the
AdSense trend at the moment. Whilst it might seem great to have your
article on thousands of web sites it can work against you. The reasons
are two fold:
- Search engines are very concerned about duplicate
content – that’s your article showing up on numerous web sites – and are
actively removing multiple listings. Make sure that you publish your
article on your own web site first and then a few weeks later publish it
on one or more major directories such as
www.ezinearticles.com or
www.articleshut.com This ensures that you obtain a quality listing
as well as obtaining a listing for your own web site.
- Some of the article sites are of poor quality and
put up to attract AdSense income and nothing more. This means that
there is not a good chance of your article actually being read. Your
challenge is to make your heading and article body, full of keywords and
a compelling read. In this way your article resource box should also be
read.
So what do you need to do to make sure that you have
a viral marketing machine silently working away in the background?
- Write quality keyword rich articles with catchy
headlines so that good quality established web sites publish it.
- Ensure that your article is about 300 – 700 words
long. The shorter length is ideal for ezines and the longer length
about right for most web sites. Longer articles are acceptable, but
unless they hold a lot of good information, they are less likely to be
published.
- Establish yourself in a niche by writing a large
number of articles in that area.
- Use your resource box to drive traffic to your web
site. Don’t be too salesy as this is counterproductive. Just make
sure that your product and/or web site are mentioned and linked.
- Your article should discuss a topic that is
applicable to your web site – and more importantly, the products you are
selling. For example this article discusses Article Marketing and we
have a web site totally devoted to article marketing. We are also
established experts in viral marketing – hence the subject of this
article. I produced several articles before I discovered this!
- Adhere to the guidelines of the article
directory. This always involves how many links are allowed in the
article body and resource box. The ability to use imbedded/anchored
links (links attached to key words) is not possible in many directories
– so check before you use them.
- Most importantly – write articles that someone
will want to read!
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© Copyright 2006 - 2007 Biz Guru
Lee Lister, writes as The Biz Guru, for a number of
web sites including her own sites.
www.Clikks.com contains all her informational products.
If we have interested you in writing articles and
using them to market your business then
www.ClickingBusiness.com has all the information, resources and ebooks
you can possibly need!
With over 20 year’s management and business
consultancy experience with businesses large and small as well as being a
serial entrepreneur, she now helps others set up, develop and market their
businesses.
This article may be freely distributed if this
resource box stays attached.
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